Can Shares on Social Media Improve your SEO?

  • By Siobhan Snaith
  • 25 Sep, 2017

Link building is incredibly important if you want to boost the authority of your domain and your page rank. The main thing that you need to take into account is the fact that your links need to be interesting and very high in quality.

The Concept of Link Building

If you plan on having a topic related link, then the link needs to be related to the topic, the theme and the keywordsof your article. If Google finds out that your link doesn’t actually have anything to do with the topic of the content, then you will be penalised for this.

The link also needs to come from a domain with very high authority. Too many links to the same page can set off a red flag so it’s a good idea for you to target lower level pages when you start link building. So now we’ve talked about the concept of link building, it’s time to move on to whether or not sharing on social media will help you with your link profile.

Social Media Channels and Links

If you do share content on social media then this isn’t necessarily bad. The problem is that it isn’t going to give your domain any additional authority. Most of the time, it is only fragments of content that are shared and this makes it incredibly difficult for Google to both identify and understand the context of the link. On top of this, social media links are no-follow, which means that it won’t actually help your domain.

That being said, by sharing your content on Facebook, Twitter or any other social media channel, you can easily experience a higher level of traffic and even social visibility. You have the option to increase your site traffic and you can also boost the relationship you have with your customers.

It is essential to your branding and it gives your customers the chance to grow with your company. If your customers share your link on Facebook, this gives their followers the chance to put your link on their site. So as you can see, social media is certainly a vehicle with which you can improve your domain authority, but it’s not guaranteed that it will directly benefit.
Share by: