It would seem that every company has a blog these days, and
it is certainly an important entity for your business. It can help to reflect
your brand, your personality, your expertise and even your company values. On
top of this, it can also help you to bring in new customers while also
rocketing your sales figures. If you want to find out how you could boost your
blog then all you have to do is take a look below.
Share Your Insight
Blogs were initially created to share information with other people online. For this reason, you need to make sure that you are continually sharing information with your readers. You need to give them something of value, and this could be hints, tips, details about your products or even your thoughts on a topic or subject. When you do share your insight, you can then begin to see your audience engage.
Attention Grabbing Titles
This trick is used by newspaper journalists. You can really increase the engagement of your viewers by using catchy titles. You need to keep your titles in line with your content, while also being creative. It’s also a good idea for you to try and incorporate a keyword in your title, if possible.
Images and Alt Tags
People can easily find your blog when they do a search for an image. Google uses “search spiders” to try and find out what your image depicts and this is a great way for you to try and target some more keywords. If your blogs are aesthetically pleasing then this can help you to drive traffic!
When you look at your SEO checklist, you have to make sure that your site is mobile friendly. Most website builders give you the chance to check the mobile friendly option when you’re on the site builder and this works for your blog as well.
Social Media Mastery
Social media is a great way for you to connect your blog with the world. If you want to try and push the exposure of your blog then find out where your online audience is and get your content in front of them. You can even target your tweets and hashtags so that more people can find them.
So there you have it. Five ways you can increase the exposure of your blog. Why don’t you give them a try to see if you could boost your viewers? If you need some blogs for your site, we’re confident that our team of wordsmiths can help.