What Is Evergreen Content?

  • By Siobhan Snaith
  • 21 Sep, 2017

Is evergreen content all it cracked up to be?

Evergreen content is SEO optimised content that keeps on giving. It is a post, a blog or even a page that offers continual information for months, or even years to come, while maintaining “fresh” for the people who read it. So why is evergreen content named as such?

The main reason people coin the term “evergreen” is because evergreen trees are a sign of life, and retain their leaves throughout all seasons. They’re long lasting and sustainable, which is exactly what you need your content to be. Now that may have you thinking, content on the internet doesn’t ever disappear- so isn’t all content classed as being evergreen?

The answer to this is that most content doesn’t retain value forever, for example, a news post, a blog about an upcoming deal or even an announcement will lose value after the first day in most cases, and this will continue to be the case until the content itself is completely worthless.

Evergreen content, on the other hand, retains its worth for years to come, and it can be in many different forms. To better explain what evergreen content is, and isn’t, take a look below:

Evergreen Content Isn’t:

  • A news post

  • Statistics and numerical reports that are likely to change

  • Content about seasonal changes, festivities or occasions

  • Trends and culture movements

Evergreen Content Is:

  • Top Tip Guides

  • How To Tutorials and Videos

  • FAQs

  • “History-Of” Articles

So as you can see, the difference between the two is that evergreen content really doesn’t have an expiration date and it will retain a lot of value for months to come. Information about an upcoming election is not evergreen because when the election is over, the content won’t be relevant and it will be sent right to Google’s graveyard.

The problem that you’ll probably face when writing evergreen content is coming up with ideas. The best ideas may have already been taken so you’ll want to tackle the subject from a more unique standpoint.

Evergreen Websites

Evergreen content is especially valuable if you have a good content marketing strategy, and this is especially the case when you combine it with SEO techniques. For this reason, you should base your content on popular topics, so you can provide answers to your viewers’ questions.

Some evergreen websites include: 

Keyword Research  

SEO is a huge part of making evergreen content successful. You’ll need to make sure that you do everything you can to keep in mind your keyword optimisation and your images’ alt text. Social media is also a fantastic way for you to share your content with a like-minded audience, and the more traffic you get, the more successful your content will be.

Should You Rely On Evergreen Content Exclusively?

Evergreen content on the internet is incredibly valuable to say the least, but that doesn’t mean that all of your content needs to be evergreen. For example, if there is a hot news topic that everyone is talking about, it would be a waste of time for you to post a “how to” guide when you could be posting about the topic in question and driving double the traffic. Of course, it all depends on your site, and the way that you want to target your audience, but a good mix of the two is crucial if you want to be an internet success.

 

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